We needed to establish a distinct packaging design in a very crowded, misleading and inauthentic landscape. Through design, we wanted to communicate The Goods’ fervent belief in transparency and clean food. Our idea was to make the label visually reflect the actual raw ingredients in every one of their products.
Gold at 2017 ADCCs
shortlist at 2017 Cannes Festival
good reason not to go to McDonald’s anytime soon
We try to come up with ideas that travel around the globe. If you'd like to be a part of that and sweat a little blood in the process, we should talk.